Winding roads with heart-stopping views, wineries, historic homes, nature preserves, horses and bourbon are all part of Kentucky’s latest campaign inviting travelers to Take a Joy Ride through Kentucky’s Bluegrass Region. With the most scenic byways in America, Kentucky’s Joy Ride campaign encourages travelers to take the backroads and adopt the idea that life is all about the journey you take.
“Travel is booming, and with that, people are rediscovering the joy of the open road,” said Mary Quinn Ramer, president, VisitLEX. “The Joy Ride campaign encourages people to travel like they used to, in the ’50s and ’60s, when people took their time to stop at scenic sites along the way, really enjoying the experience of getting to their destination.”
With a two-minute short film featuring and narrated by Mike Wolfe from History Channel’s American Pickers, as well as Heritage Tourism preservationist Leticia Cline, Joy Ride showcases their trip exploring idyllic spots in Kentucky’s Bluegrass Region. The commercial is set to run nationwide on Connected TV channels of Discovery Networks, Hulu, YouTube, Google and other social channels now through the end of the year.
The Joy Ride campaign also features nostalgic collectible posters and digital content highlighting iconic spots in the Bluegrass, including Historic Boone Tavern, Berea, Kentucky; Wendt’s Wildlife Adventure, Carlisle, Kentucky; Downtown Cynthiana; Buffalo Trace Distillery, Frankfort, Kentucky; Old Friends Farm, Georgetown, Kentucky; Keeneland Race Track, Lexington, Kentucky; and Keeneland Race Track.
Posters are available at each participating site. The Joy Ride campaign runs now through the end of 2024.
Read This Next
Arctic Adventures Launches Women-Only Iceland Trek
Daily
Mar 13, 2026
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedMarch 2026
Mar 13, 2026Revive and Relax at Finisterra Spa at Martinhal Sagres Family Beach Resort
Most visitors remember Portugal’s Algarve for its 100-plus miles of golden, sun-drenched beaches. We remember this southern coast of Portugal for the quiet, white-washed villages and dramatic cliffs of its far western corner. And for the superbly serene Finisterra Spa at Martinhal Sagres Family Beach Resort, where we first discovered what a massage and facial could do for aching shoulders and faces parched from days of hiking along the sun-washed clifftops. Neither I nor my husband, Tim, had been fans of spas before that trip, but Finisterra made us believers.
Sponsored Content
From Bethpage to Adare: Following the Ryder Cup to Ireland
In September 2025, the eyes of the golf world will turn to New York, where Bethpage Black hosts the Ryder Cup. The drama, rivalry and passion of this iconic event will once again capture global attention. But, for golf fans, the story doesn’t end there. In 2027, the Ryder Cup will cross the Atlantic, arriving at one of Europe’s most celebrated courses: Adare Manor in County Limerick, Ireland.
March 2026
Mar 11, 2026Medieval Marvels and Modern Venues Converge in Poland’s Historic City
One of Europe’s oldest and most vibrant cities, Kraków is a rare destination that truly offers something for everyone, from history buffs to modern art fans. It also boasts an extensive infrastructure designed to support corporate gatherings, making it both a memorable and practical choice for event planners.
eFlyer Reviews
Mar 11, 2026Vetera Matera Review
Carved from the honeyed limestone of Matera’s ancient sassi, Vetera Matera is the only 5-star luxury albergo diffuso in the Relais & Châteaux portfolio, unfolding across restored cave dwellings within UNESCO-listed Sassi di Matera. After nearly eight years of meticulous restoration, the property reactivates a historic portion of Sasso Barisano, integrating contemporary hospitality into architecture shaped by human excavation since the Paleolithic era.
Sponsored Content
Meliá Hotels International: Redefining Luxury Travel with Unforgettable Experiences
As discerning travelers seek authentic stays, Meliá’s luxury offerings in the Americas — Gran Meliá Hotels & Resorts, The Meliá Collection, ME by Meliá and Paradisus by Meliá — stand ready to captivate across key destinations in the Americas and the world, Meliá offers unique stays that elevate every journey.
eFlyer News
Mar 11, 2026You Could Be Kicked Off Your United Airlines Flight If You Do This
United Airlines just announced a new rule to limit noise in plane cabins and ensure passengers have an optimal experience. The airline updated its rules and policies to require all passengers wear headphones when listening to a device.
Six Senses London Opens at The Whiteley
eFlyer News
Mar 11, 2026Don’t Miss Viking’s March Spring Sale
eFlyer Deals
Mar 11, 2026A New Era of Air Travel Etiquette?
eFlyer Lead
Mar 11, 2026March 2026
Mar 9, 2026The Galápagos Islands Overdeliver on Awe
Four days into our weeklong voyage around the Galápagos Islands, my brother and I stepped onto Bartolomé Island. The shells of Sally Lightfoot crabs looked like red diamonds bursting through the dark, volcanic rock. Turquoise water stood in shocking contrast.
Sponsored Content
Best of Both Worlds
Enjoy the best of both worlds when you fly with TAP Air Portugal thanks to the Portugal Stopover program. With the program, TAP passengers, whether traveling for business, leisure or both, can stop in Portugal for up to 10 days at no additional airfare on the way to their final destination. What does this mean for travelers wishing to explore by both land and sea? It means after flying to Portugal with TAP and experiencing the country in an entirely new way, travelers can then embark on scenic river and ocean cruises from Portugal’s port cities, or fly with TAP to another European destination.
Slideshow
Mar 9, 20265 Reasons to Put Knoxville, Tennessee, on Your Travel List
It’s time to start dreaming of your next trip. Here’s some destination inspiration for you. Take a visual journey through Knoxville, Tennessee, with us.
ShareThis