According to a recent report from Hashtag the World, London is the world’s most hashtagged city on Instagram for 2017.
Last year, all major cities across the world experienced significant growth in terms of the number of Instagram posts in which they are featured. London was featured in approximately 60,000 posts each day, stealing the spotlight from New York City for the first time since the Amsterdam-based organization began monitoring and tracking the world’s most popular hashtags in 2015.
New York didn’t fall too far behind, taking second place. Third, fourth and fifth places were claimed by Paris, Dubai and İstanbul, respectively. Los Angeles and Tokyo experienced the highest growth rate last year at 50 percent.
Part of the increase is attributed to Instagram’s continuously growing popularity, with 700 million active users, making it the most popular social media network in the world behind Facebook.
“For the third edition of this exclusive report, we can clearly see that Instagram continues to be a powerhouse when it comes to sharing travel experiences or enjoying one’s own city and using hashtags. For the first time in three years, we were surprised to see London taking the first position in the ranking, pushing New York City to the second spot,” said Lucas Ribeiro, founder, Hashtag the World.
Read This Next
Kessler Launches Luxury Boat Charters
News
Jul 20, 2024
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
Sep 25, 2026Why Lake Placid Belongs on Every Holiday Travel List
Lake Placid, New York, should be on your winter travel radar. With its snow-covered Adirondack peaks, charming Main Street and winter traditions, the destination creates a sense of nostalgic holiday fun.
Sponsored Content
Luxury Travel in Chilean Patagonia: Where Refinement Meets the Wild Edge
At the gateway to Chilean Patagonia, Los Lagos opens a landscape in constant motion. Volcanic peaks rise sharply above glacial lakes, mist moves through dense forests, and light shifts across every horizon. Here, luxury travel in Chilean Patagonia unfolds moment by moment, balancing raw energy with seamless comfort.
Daily
Sep 25, 2026New Branding for Luxury Palace Cairo Hotel
One of Kempinski’s most distinctive palace hotels, the Royal Maxim Palace Kempinski, has just been rebranded as Kempinski Palace Cairo. Conveniently and centrally positioned in New Cairo, this 5-star property combines classic European elegance with the hospitality for which Egypt is recognized. Offering 245 swish rooms and suites, The Palace Spa by Resense, expansive event spaces, and a selection of culinary experiences, the hotel provides guest with a serene base that’s just 15 minutes from Cairo International Airport.
Daily
Sep 25, 2026Orient Express Sailing Yachts Announces Ocean Rebirth Wellness Retreat with Guerlain
Oct. 12–26, 2026, Orient Express Sailing Yachts and Guerlain welcome guests to an immersive journey with Ocean Rebirth, a fourteen-night wellness retreat aboard Orient Express Corinthian.
Sponsored Content
GET TO KNOW TAP FORBIZ
Unlock flexible, refined business travel with TAP Air Portugal’s program, TAP FORBIZ. Developed for small, medium and large Companies, with options for corporate events, TAP FORBIZ offers exclusive advantages adapted to each type of business.
Daily
Sep 24, 2026Kimpton Mirador Pacific Grove Adds New Amenities, Programming
Opened in early 2026, Kimpton Mirador Pacific Grove continues its momentous year with newly added amenities and programming. Located in one of California’s most charming and culturally rich coastal towns, the hotel brought a new luxury lifestyle offering and a fresh spirit to the Monterey Peninsula.
4 Ways to Spend a Weekend in Cleveland, Ohio
Daily
Sep 23, 2026Review: Sage Lodge Resort & Spa
eFlyer Reviews
Sep 23, 2026Airlines
Sep 23, 2026American Airlines, Condor Airlines Announce New Interline Agreement
American Airlines and Condor Airlines expand their international partner network with a new interline agreement, providing travelers with a wide range of new connections. Passengers can expect connections to more than 150 cities through Condor’s trans-Atlantic gateways in major hubs like JFK, BOS and LAX.
Sponsored Content
What Actually Happens If You Get Sick or Hurt on a Cruise?
You’ve booked your cabin, mapped the ports and packed the sunscreen. Hopefully, you also bought some insurance. But have you ever thought about what actually happens if a medical emergency strikes mid-voyage?
eFlyer News
Sep 23, 2026Amex to Open First Centurion Lounge in Continental Europe at Amsterdam Schiphol
American Express officially became the first global credit card company to operate a lounge at Amsterdam Airport Schiphol. The brand’s Centurion Lounge opened at AMS Sept. 17, spanning nearly 6,000 square feet and offering a plethora of amenities.



ShareThis