Several months ago, in one of my blogs, I suggested that business people should adopt nicknames to enhance their marketability and likability. In my continuing quest to improve business, I have another suggestion – entrance music.
In the 1950s, pro wrestler Gorgeous George often used “Pomp and Circumstance” as he entered the ring. He is generally considered the first live performer to use entrance music.
In the 1970s, Chicago White Sox organist Nancy Faust started to play specific music for various players. For instance, during Oscar Gamble’s stay with the Sox, whenever he came to bat, Faust would play “The Gambler” by Kenny Rogers.
Pro-wrestling brought entrance music to new levels by writing original tunes for each wrestler (thereby negating royalty payments). Then the songs would be packaged and sold as CDs. These songs were also periodically changed, thus creating new revenue streams from new sales.
Now, entrance music is commonplace in sports. In San Diego’s PETCO Park, the fans erupt when AC/DC‘s “Hells Bells” signals the entrance of future Hall of Fame reliever Trevor Hoffman into the game.
If entrance music can be used in pro sports, why not use it in the business world? How cool would it be to have your own entrance music played when you entered the office each day? Or entered a big meeting? I haven’t worked out all of the specifics yet, but I think offices with 15-50 people would be perfect. Much more and there would be music playing all day. Much less and it would be pretty pointless. There are other details, but we can work them out later.
I think it would do wonders for office morale. Imagine a bleary Monday morning. As you stumble through the office door, “Bad to the Bone” by George Thorogood starts to play. It has to put you in a mood to get stuff done. I really am surprised that notable business people, like Donald Trump and Bill Gates, don’t have their own music. Maybe they are bigger than the music. As for me, my music would have to be a Billy Joel tune. “Vienna” is my favorite, but perhaps a bit too melancholic for an office. I think I will go with “It’s Still Rock and Roll To Me,” and I expect Fran Gallagher to cue it up the next time I enter one of his meetings.
-John Wroblewski, distribution specialist
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