London ranks as one of the top destinations for global travelers and currently reports its strongest hotel occupancy numbers and flight bookings since the pandemic. Visitors from North America continue to outpace other international markets and rank London among the top destinations on their travel bucket list.
According to the latest Traveler Insights Report from Expedia Group Media Solutions, London was the third-most booked destination globally and second-most booked internationally by North American travelers. London also ranked as the No. 1 destination for travelers from Asia Pacific, Europe, the Middle East and Africa regions.
The Queen’s Platinum Jubilee celebrations were a major draw for U.S. visitors, as well as visitors to the Tower of London — 45 percent of total ticket sales in June were from Americans. London’s hotels saw the highest number of bookings in June 2022 with a reported 83.1 percent occupancy.
The second half of the year expects to see high numbers as well with a lot of exciting events, festivals and more. Events include Frieze London, NFL in London, the London Marathon and concerts by major artists like Drake, KISS and Swedish House Mafia. London is also set to welcome visitors to the city during the holiday season with events like Christmas at Kew, Winter Wonderland in Hyde Park, Hogwarts in the Snow at Warner Bros. Studio, the Great Christmas Pudding Race and shopping at many holiday markets.
“London has been brimming with energy and excitement and it’s fantastic to see visitors from all around the world returning to our city,” said Laura Citron, CEO, London & Partners, which runs Visit London. “So far, 2022 has been a massive year for London which saw us celebrate the Queen’s Platinum Jubilee, as well as the return of major sporting events, festivals, theatre shows and our world-class museums and galleries. We’re seeing a huge pent-up demand for North American travelers to visit London this fall and winter, with lots of opportunities for visitors to enjoy some of our world leading cultural and festive activities for the rest of this year.”
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