The W Seattle’s multimillion-dollar renovation reveals new guestrooms, Living Room lobby, restaurant and meeting spaces. Also in the works is the first W Sound Suite in North America, a suite specially designed for traveling recording artists and musicians, outfitted with a private music studio and writing room. “W Seattle is an iconic part of the city’s social scene; a place for guests to relax and enjoy the W brand’s signature cocktail culture and somewhere for locals to let their hair down. Along with commitments from our ownership groups, the renovation of W Seattle is part of an overall W brand strategy to continue investing in our North American portfolio. Demand for the W brand in the United States and abroad is as hot as ever,” said Anthony Ingham, global brand leader, W Hotels Worldwide. New design features in the lobby include an urban lodge feel, tree-ring flooring and a DJ booth created from an airplane turbine. Each guestroom now sports a revamped color palette with bold blues, purples and yellows. The guestroom focal point is a headboard created from stacked wooden beams and LED lighting. Small accents pay tribute to aviation, with throw blankets featuring Boeing 747 models and pillows featuring jet images. “The inspiration for the rooms and suites of W Seattle is shaped by the juxtaposition of Seattle culture and outdoor recreation. Before we took on the design, we spent time observing the lifestyle of the city. We could see that Seattleites are naturally connected to their region, with a close relationship between urban and rural. We wanted W Seattle’s design to mirror the city’s widespread tech innovation, yet make deference to the area’s inherent beauty,” said Kajsa Krause, principal, Krause + Sawyer, the design firm responsible for much of the renovation inspiration.