United Airlines launched Miles on a Mission, a crowdsourcing platform allowing customers to donate miles to non-profit organizations and programs in need. This first-of-its-kind platform is made up of 12 launch partners.

MileagePlus members can make contributions to a long list of charities, including Transplant Life Foundation, OperationUSA, Waves for Water, Miles4Migrants, Animal Lighthouse Rescue, Adaptive Cycling Foundation, Off-the-Grid Missions, Holocaust Museum Houston and many more.

Each launch partner has 28 days to crowdsource MileagePlus member miles to reach their goal of 250,000 miles. When a non-profit reaches their minimum, a new partner will be added to the program.

Kicking off the new campaign, United donated 2 million miles by matching the first 50,000 miles raised for each campaign.

“We want to make a difference in the communities where our customers and employees live, work and fly,” said Sharon Grant, vice president, chief community engagement officer, United Airlines. “Miles on a Mission not only allows us to connect with even more organizations than before but also gives our customers a new way to use their miles in a way that supports the charities and causes that mean the most to them.”