Swiss-Belhotel International boasts an impressive portfolio throughout 22 countries, including 10 ASEAN member countries. This growth is continuing with the group’s new plans to debut four properties in Thailand.
The hotel group’s portfolio spans 145 properties and already includes Cambodia, Indonesia, Malaysia, the Philippines and Vietnam. The group is on its way to introduce properties in three Thai cities, assuming advanced negotiations go through.
The group is targeting Bangkok, Chiang Mai and Pattaya. Bangkok needs no introduction and is one of the most popular tourist destinations in the region while Chiang Mai offers historic views of an ancient walled city and Pattaya offers family fun on the country’s east coast.
“Thailand is a truly amazing country, with so many breath-taking sights and iconic landmarks to discover,” said Gavin Faull, chairman and president, Swiss-Belhotel International. “We look forward to introducing Thai and international guests to our warm, world-class hospitality in the Land of Smiles.”
According to the group’s internal research, Thailand welcomed 38.3 million guests in 2018. The country expects to exceed 40 million visitors for the first time this year.
The group gives no details on the timeline for the new properties, but does mention it plans to expand its global portfolio to 250 properties and 25,000 rooms by the end of 2020.
Have you ever stayed at a Swiss-Belhotel International property on your Asian travels? Will you seek out these new properties? Tell us. Email us at [email protected]. Please include your full name and location.
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