Loveland, America’s “Sweetheart City,” gears up for its 79th Valentine’s season festivities. Part of the fun happens on the weekend of Feb. 14 and 15, when the Sweetheart Festival 2025 gets underway downtown. The city’s 4th Street transforms into a party with live music and entertainment, plus food, drinks and no shortage of sweet treats. The Loveland Flea Market will also be in full swing with more than 30 vendors. Times are 5–9 p.m. on Friday, and Saturday from 10 a.m. to 8 p.m.
© Visit Loveland
On Feb. 15, visitors can take to the skies in the Love Balloon from 7 a.m. to 9 p.m. Board at The Ranch Events Complex, located at 5280 Arena Circle. When you’re ready for refreshment, enjoy a hot cup of Cinnamon Roll coffee, Top of the Lake Coffee’s 2025 Sweetheart coffee flavor. Other themed beverage choices include The Bleeding Heart beer at Grimm Brothers Brewhouse, and an Alexander Valley, California, Cabernet Sauvignon at Sweet Heart Winery.
Celebratory treats include Red Velvet Kiss cupcakes at B Sweet Cupcakes, and cinnamon-flavored heart candies from Colorado Candy Company, available at Centerra Hallmark and Loveland Visitors Center. Also fun: the city’s annual Valentine re-mailing program bearing the Loveland postal mark. Cards can be purchased online at Loveland.org.
© Visit Loveland
“We are excited to celebrate 79 years of sharing love worldwide! Each year, the Valentine season in Loveland continues to captivate hearts,” said Mindy McCloughan, president, Loveland Chamber of Commerce. “There’s no more meaningful way to spread love, joy and hope than through a heartfelt Valentine from the Sweetheart City. This year’s designs and messages reflect our ongoing dedication to kindness and connection. Continuing this cherished tradition is especially important as we remind the world that love is the most beautiful gift we can give and receive.”
Read This Next
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedeFlyer Reviews
Jan 21, 2026HX Expeditions’ Antarctica Cruise Review
En route to Antarctica, somewhere deep in the Drake Passage, a crewmember poignantly reminded me, "The traveler sees what he sees; the tourist sees what he has come to see.” The quote, by English writer G.K. Chesterton, was an essential reminder Antarctica remains wild and untamed. Anything can happen during a trip to the frozen continent.
Sponsored Content
Ireland: The Pinnacle of Golf by the Sea and Beyond
With the legacy of The Open at Royal Portrush still fresh, Ireland secured its place among the world’s most exceptional golf destinations. For those in search of championship courses, dramatic landscapes and renowned hospitality, the island offers an experience unlike any other.
eFlyer News
Jan 21, 2026Cunard Announces Simultaneous World Voyages, Milestones
This month, Cunard will deploy its newest Queen, Queen Anne, and the world’s only ocean liner, Queen Mary 2, from Southampton, United Kingdom, as the two vessels begin two simultaneous World Voyages.
eFlyer News
Jan 21, 2026Korean Air Unveils Prestige Lounge at Incheon
Korean Air recently unveiled its newly renovated Prestige East Lounge at Incheon International Airport Terminal 2. Spanning more than 5,000 square feet, the lounge features 192 seats, a buffet, live cooking stations, dining areas, a bar and shower facilities. Passengers also have access to work-friendly areas.
Sponsored Content
TAP Air Portugal: A Milestone Year
From small airline to global success, TAP Air Portugal turns 80 and better than ever.
eFlyer News
Jan 21, 2026Lufthansa Group Rolling Out Free, High-Speed WiFi
Lufthansa Group continues to invest in its premium customer experience with a collaboration with Starlink, which will see all of the company’s approximately 850 aircraft outfitted with high-speed internet access from 2026 onwards. The addition of Starlink WiFi will occur within the existing fleet, as well as on all new aircraft, making Lufthansa Group the largest airline group in Europe to upgrade its fleet with the technology.
Which are the Strongest Passports of 2026?
eFlyer Lead
Jan 21, 2026January 2026
Jan 15, 2026Learn the Nuances of Negotiating International Deals
In many ways, the world is vast and wide, what with 195 United Nations-recognized countries and a global population of more than 8 billion speaking more than 7,100 languages. The advent of the internet, continuously evolving technology and the ability to connect with others around the world faster than ever make the world feel smaller, much to the benefit of international business.
Sponsored Content
How To Enhance Your Mental and Emotional Wellness on the Road
Prioritizing Mental and Emotional Wellness While Traveling for Business Business travel opens doors to professional growth and new experiences — but a demanding schedule, time away from home and work pressures can affect mental wellness. According to a 2024 Gallup study, with more than half of the global workforce reporting disengagement, supporting wellness on the road is more important than ever. Below are practical ways to stay balanced and energized during business trips.
eFlyer Reviews
Jan 14, 2026Bab Samhan, A Luxury Collection Hotel, Diriyah Review
Diriyah is engineered as an immersive first “touchpoint” for visitors to Saudi Arabia, putting history and culture front and center. While still a work in progress, it is already a place that reflects the future of destination tourism spelled out in Saudi Arabia’s Vision 2030. With enforced building codes dictated by the original Najdi villages of the region, it also serves as a more relaxed alternative to Riyadh’s futuristic downtown core.
ShareThis