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Study Says Americans Reducing Travel, International Visits to U.S. Declining

by KatieS

Mar 10, 2019
News

A new study from PGAV Destinations says Americans travel less frequently and return to attractions less, opting instead to go somewhere new during travels. Additionally, the study notes annual visitation to the United States is on the decline.

The study says Americans are spending more travel time “relaxing and chilling out” and spending time outdoors. Tolerance for bad service and subpar experiences is declining as well, potentially impacting Americans’ visits to attractions and landmarks.

Last year, Americans were most likely to visit a historic landmark, zoo, theater or theme park over other attractions like art museums, family entertainment centers or aquariums.

The study polled travelers from Canada, Mexico, China, the United Kingdom and Japan on their past or future visits to the United States. About 70 percent visited the United States in the past. A large majority said their key priorities when visiting the United States are finding a safe and welcoming destination that has a variety of activities and attractions and visiting more than two destinations on average with each visit.

The top attractions international travelers visit in the United States include Walt Disney World, Disneyland, the Grand Canyon and the Statue of Liberty.

“Over the last several years, from the U.S. Council of Mayors to the American Alliance of Museums to the Southeast Tourism Society and beyond, we’ve heard impassioned requests for insights into what international visitors think and what they’re doing when they enter the Melting Pot; and to date, we couldn’t find a precedent,” said Mike Konzen, principal and chair, PGAV Destinations. “These visitors represent an immense contribution to our economy and share of the tourism industry — and in turn represent America when they return home through their stories and photographs — and it’s imperative we strive to better understand — and welcome — these guests.”

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