Starwood Hotels & Resorts will grow its eco-wise Element brand with the opening of a new property in Gainesville, Fla., in March 2017. Conveniently located near the University of Florida campus, Element Gainesville – University will feature 123 guestrooms, including light-filled studios as well as one-bedroom suites. Rooms will include flat-screen TVs, large desks with open shelving and fully equipped kitchens. Amenities will include a 24-hour fitness center, an outdoor pool, a 900-square-foot meeting room and Element’s complimentary bikes to borrow. “Element is gaining momentum across Florida and throughout North America due to the brand’s successful positioning and emphasis on clean, sustainable living,” said Allison Reid, senior vice president of North America development, Starwood Hotels & Resorts. “Equipped with everything guests need for a life in balance, Element Gainesville – University will offer an entirely fresh perspective on the extended stay experience.” The hotel is the fourth new Element hotel slated to debut in Florida in the next three years.

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