The new SO/ Ras Al Khaimah resort in the United Arab Emirates officially opened in mid-November 2025, marking the brand’s exciting debut on Al Marjan Island and its unique presence in Ras Al Khaimah.

The resort is the first in a new wave of fashion-inspired lifestyle luxury properties designed to set a bold new standard in the region. Set against the breathtaking Arabian Gulf coastline, 90 minutes from Dubai, this 10-story resort marks the brand’s debut in Ras Al Khaimah and the first in a series of avant-garde lifestyle properties destined to elevate the regional hospitality scene.

Aura suite © Erdogancan Kabakci

With 257 stylish rooms and suites, each offering uninterrupted sea views, SO/ Ras Al Khaimah resort blends bold, fashion-focused interiors with design led by Kristina Zanic Consultants with the natural beauty of the area. The property seamlessly merges art, fashion, shopping and dining under one roof. The color palette of sunset orange, ocean blue and natural green reflects the island’s landscapes, complemented by tactile elements of walnut, wood, sandstone and bronze to craft a warm, inviting ambiance.

The resort features curated art and handcrafted accessories from Curio, a global platform showcasing works from more than 100 makers and artisans, embodying SO/’s commitment to creativity and self-expression. Guests can choose from seven room categories, from the intimate SO/ Collection Sea View to the expansive Signature Club with private pool and beach access, alongside a variety of event spaces accommodating up to 300 guests.

Corner suite © Erdogancan Kabakci

Wellness is integral, with a spa offering treatment rooms, sauna, Jacuzzi pool and a fully equipped gym with complimentary classes. Outdoor adventures such as hiking, golf, horseback riding and kayaking enable guests to engage intimately with the stunning surroundings.

“It is a privilege to open our doors, backed by the incredible expertise and support from Ennismore and ALL-Inclusive Collection teams,” said Cem Kul, general manager, SO/ Ras Al Khaimah after the 2025 opening. “This partnership has been the cornerstone of our launch. As General Manager of the first fashion-led ultra-all-inclusive SO/ Ras Al Khaimah Resort, it is an honor to showcase this magnificent destination to a new audience. This launch is not just about opening a resort, it’s about elevating the entire region by bringing a new and valuable clientele to its doorstep.”

Culinary offerings reflect the resort’s creative spirit with four distinct venues including casual all-day dining at The Market; Mediterranean excellence at Chiano; refined Levantine flavors at Hadaba; and Savant, a signature cocktail lounge with live entertainment. Two pool bars, including adults-only Bungalow, as well as a separate beach club, complete the food and beverage landscape.

Sea view with terrace © Erdogancan Kabakci

To celebrate the opening, SO/ Ras Al Khaimah offers the Stay in Style, Win the Iconic Night ultra all-inclusive experience, featuring discounts, complimentary airport transfers and a chance to win a night in the Iconic Suite. Bookings are open.

SO/ Hotels thrive globally in vibrant cities. SO/ Paris opened in January 2022, a hallmark of design-led, fashion-immersed hospitality, blending Parisian elegance with global cultural trends. SO/ Uptown Dubai launched in July 2023, celebrated for its distinctive fashion collaborations with world-renowned designers.

The SO/brand continues to command attention with its avant-garde design and creative approach to the world of luxury. SO/ is renowned for its signature fashion collaborations, having worked with some of the world’s most celebrated designers, including Guillaume Henry, Christian Lacroix and Viktor&Rolf to create spaces, uniforms, amenities and experiences that feel tailored and polished.