Earlier in the month, Singapore Airlines launched a new mobile app for Android and iOS users. The enhanced app offers customers new features to better personalize and streamline travel. The app is expected to improve transaction time, including booking and check-in, by 60 percent.

New app features include a search function that uses image recognition, speech and language processing to show users Singapore Airlines destinations and fares; voice translation function that works in real time for international travelers; and baggage measurement tool to assist travelers in packing appropriately. Travelers now also find real-time information under the My Trips tab, including boarding gate details, destination weather and currency and baggage belt information. The app additionally offers extended access to a magazine and newspaper library.

“Singapore Airlines has been investing heavily to enhance our digital capabilities. With new user interface designs and insourcing of developer and customer experience talent, we are working to provide faster and more customer-centric products and services to improve the customer experience,” said Campbell Wilson, senior vice president, sales and marketing, Singapore Airlines.

“The launch of our new app follows many other digital innovation initiatives, such as KrisPay, the world’s first blockchain-based airline loyalty digital wallet, and the progressive redesign of our website and its underlying architecture. Improvements to our mobile app will not stop here and we will continue to invest our efforts to add value to our customers’ experience.”