This year, Royalton Hotels & Resorts marks its 15th year milestone. Formerly Blue Diamond Resorts, Royalton is one of the leading hospitality companies in the Caribbean with a robust portfolio of more than 24 properties located in seven countries.
© Royalton Hotels and Resorts
As part of the anniversary celebrations, a new campaign titled “15 Years of Caring, 15 Acts of Change” was revealed, emphasizing sustainability and community impact. Further, the debut of Royalton Vessence Resorts in Barbados and the inclusion of Paraiso de la Bonita, A Luxury Collection, Resort, Riviera Maya, Adult All-Inclusive to the Royalton portfolio were announced.
Royalton’s all-inclusive model delivers stress-free planning. Tools available to guests include RFID-enabled wristbands, smart TVs and fully integrated mobile apps that help with organizing and time management during stays. The use of AI automation in management helps match guests with the best room for their needs. Pelfort predicts the all-inclusive standard will evolve to include enhanced personalization, multigenerational flexibility, lifestyle alignment and wellness.
© Royalton Hotels and Resorts
“Fifteen years ago, we set out to create a new kind of all-inclusive experience, one that was modern, immersive, and adaptable to different travel styles,” said Jordi Pelfort, president, Royalton Hotels & Resorts. “We weren’t looking to replicate what already existed. We wanted to build something with purpose, something that evolves with the traveler. The next chapter of all-inclusive hospitality will be defined by brands that can balance consistency with creativity. That is exactly where we are focused as a company.”
“It’s no longer about what’s included, but how it makes guests feel,” added Pelfort. “The future belongs to brands that can build emotional value, not just transactional value. Our strength has always been in designing around people, not just products. It’s why we’ve seen continued demand across generations, and it’s what allows us to serve such a diverse global audience.”
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