NH Collection New York Madison Avenue announces a winter collaboration with Italian cashmere brand Falconeri for a series of curated guest experiences.
© NH Collection New York Madison Avenue & Falconeri
The partnership launches with an intimate shopping and styling event at the hotel on Feb. 5. Guests can enjoy light bites and prosecco while exploring Falconeri’s signature cashmere collection, with 20 percent off preferred pricing available throughout the evening.
Following the event, the partnership integrates throughout the property with select Falconeri pieces displayed in the hotel lobby vitrine, and all hotel suites featuring a co-branded Falconeri cashmere scarf for guests to enjoy during their stay.
“This collaboration reflects our approach to hospitality – layered, experiential, and deeply connected to design and culture,” said Carlos Salomon, general manager, NH Collection New York Madison Avenue.
Additionally, NH Collection New York Madison Avenue will soon introduce the Cashmere Suite Experience by Falconeri, including:
- A private shopping appointment with a Falconeri Cashmere Specialist at the brand’s New York flagship store
- Round-trip transportation between hotel and Falconeri boutique
- Complimentary bottle of Franciacorta upon check-in
- In-suite co-branded Falconeri cashmere scarf for guests to enjoy during their stay
- Complimentary Falconeri cashmere scarf to take home
- Falconeri brand materials
Hotel lobby © NH Collection New York Madison Avenue & Falconeri
“At Falconeri, we are passionate about sharing the craftsmanship and versatility of our cashmere in environments that reflect our values,” said Erica Cutroni, senior manager – Events & Partnerships, Falconeri.
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