MMGY Travel Intelligence released findings from its 2021 fall edition of its Portrait of American Travelers survey. It revealed the vast majority of vaccinated and unvaccinated travelers are planning trips in the months ahead, but the types of trips are different.
More than half, 54 percent, of all active leisure travelers received a COVID-19 vaccine; however, vaccination status had little measurable impact on intentions to travel. Eighty percent of active leisure travelers who are vaccinated plan to take a leisure trip in the next six months, compared to 81 percent of those who do not plan to get vaccinated. But, significantly more vaccinated travelers plan to stay in a hotel/resort, travel by personal car, visit friends and family, take a domestic flight and take an international trip over the next six months in comparison to those who do not plan to get the vaccine. Those travelers were slightly more likely to plan travel for a conference or convention (10 percent) than those vaccinated (6 percent).
Forty-two percent of U.S. adults indicated they plan to travel for Thanksgiving, Christmas, Hanukkah or Kwanzaa, with 61 percent of millennials and 52 percent of Gen Zs planning to travel for at least one of the holidays. Of those planning to travel for the holiday, 42 percent will visit friends and family; 31 percent plan to take a family leisure vacation; and 28 percent plan to meet family in a vacation destination.
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