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Marriott to Double its Luxury Footprint in Asia Pacific

by Nicole Quaste

Jun 13, 2017
eFlyer Lead

Hotel giant Marriott International looks to grow even bigger with plans to double its luxury presence in Asia Pacific.

At the International Luxury Travel Market conference in Shanghai, the company announced it will add 100 new luxury hotels to its current footprint of 113 properties.

With the unveiling of 11 new hotels to its luxury portfolio in Asia Pacific, 2017 is on track to be a record-breaking year for Marriott International. China continues to contribute around half of the new hotels in the region with key cities including Shanghai and Suzhou flagged for new properties, while emerging luxury destinations including Tasmania and Sri Lanka are also on the horizon.

Globally, Marriott International has more than 200 luxury hotels in its pipeline across its eight luxury brands including The Ritz-Carlton, St. Regis Hotels & Resorts, W Hotels and JW Marriott.

“Asia Pacific is the fastest growing market for Marriott International outside of North America, with the luxury segment averaging one new hotel every month this year,” said Peggy Fang Roe, chief sales and marketing officer, Marriott International, Asia Pacific. “This region continues to see a growing numbers of high net worth individuals, which combined with dynamic economic growth, has created a strong increase in demand for luxury hotel experiences, which Marriott International will continue to meet.”

The Ritz-Carlton will continue to set the standard in luxury in 2017 with debuts in Langkawi, Malaysia; Juizhaigo, a designated UNESCO World Heritage site; and Koh Samui, the brand’s first resort in Thailand.

St. Regis looks forward to new openings including The St. Regis Shanghai Jingan, located at the heart of the city’s cultural district, and The St. Regis Changsha, marking the destination’s tallest hotel.

W Hotels will brings its Whatever/Whenever service philosophy to Shanghai and Suzhou, JW Marriott will debut in Maldives and Jaipur, India, by 2018, and EDITION will continue to expand its presence in Bangkok and Shanghai.

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