Following an important year for Marriott International in 2016, the company announced it expects to dramatically increase the size of its portfolio in Europe across all segments of the industry.

The planned expansion in Europe is the first development vision announced for the continent since the acquisition of Starwood Hotels & Resorts in September 2016.

“Now, as we look to the future, we have set ambitious goals for 2020. We plan to expand our lead in the luxury and full-service segments, to have the largest portfolio in the upscale tier and to win with Millennials in the affordable lifestyle category,” said Amy McPherson, president and managing director, Marriott International, Europe.

Currently, Marriott operates the largest and most diverse portfolio of hotels in the luxury and full-service segments in Europe and plans to expand through growth of its iconic brands, such as The Ritz-Carlton and St. Regis; its collection brands, including The Luxury Collection, Autograph Collection Hotels and Tribute Portfolio; and long-time dependable brands, Marriott and Sheraton. The company will also debut Delta Hotels by Marriott in Europe, expecting to have more than 4,000 signed rooms for the brand by 2020. Marriott also aims to triple the number of signed deals for the design brand W Hotels in Europe by 2020, and announced plans in Prague and Budapest already this year.

In addition to these plans, Marriott also hopes to take the lead in European upscale options by 2020 by doubling its portfolio of properties falling under brands including AC Hotels, Aloft Hotels and Four Points by Sheraton.

Finally, Marriott expects the largest portion of its room growth to come from its affordable lifestyle brand, Moxy Hotels. The company plans to have the most extensive lifestyle portfolio in Europe by 2020. It currently has more than 1,000 rooms open in Europe with more than 9,000 in the pipeline. In 2017, Moxy Hotels will open in London, Amsterdam, Frankfurt, Vienna and Oslo.