The Lufthansa Group’s loyalty brand Miles & More will evolve into Lufthansa Group Miles & More by the end of 2026 to become a unifying loyalty system for the entire group. The program will focus on providing even greater personalized experiences for members.

The brand will further consolidate its loyalty program across all the group’s airlines and customer touchpoints, allowing customers to benefits from useful synergies. Members will receive added value and benefits, whether traveling, shopping or experiencing exclusive events.

By the end of this year, Lufthansa Group Miles & More will also have a new visual identity.

“Now that we have launched our new group brand, the next logical step is to integrate select group companies more closely into our brand architecture. This makes their affiliation with the Lufthansa Group more visible and tangible. The repositioning of Lufthansa Group Miles & More demonstrates our group’s cohesion while preserving the strengths and identities of our brands. This creates a consistent and compelling brand experience for our customers, partners, and employees across all touchpoints,” said Dieter Vranckx, executive board member and chief commercial officer, Lufthansa Group.