Nearly every segment of the travel industry seems to have a strategy for attracting LGBT travelers. Hoteliers, however, have more options than many since their diversity of destinations — not to mention broad marketing efforts and gay-friendly employment policies — provide lots of opportunities to showcase their friendliness in creative ways.
Many hoteliers tout their support for equal rights. InterContinental Hotels Group, for example, received a perfect score of 100 percent on the Human Rights Campaign Foundation’s 2016 Corporate Equality Index, a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality.
“At IHG, we are delighted to be honored for our inclusive policies and recognized as a champion of diversity,” said Elie Maalouf, CEO, The Americas, IHG. “Our top marks underscore our commitment to promote a culture of inclusion for our guests and employees and encourage us to continually strive to be a supportive force within the communities in which we operate.”
The company’s recently acquired Kimpton Hotels & Restaurants division, meanwhile, enjoys long-standing, high-profile status as a gay-friendly place to work and stay and earned the 100 percent score for several years before the acquisition.
Last fall, W Hotels partnered with the Human Rights Campaign, a leading LGBT rights organization, and the award-winning singer and actress Jennifer Hudson to unveil the Turn It Up For Change campaign to raise money and awareness for gay rights, including marriage and workplace equality. The effort raised more than $100,000 as of press time, with fundraising events in Atlanta, Chicago and New York as well as more than 30 local events at various W Hotels around the United States.
Making it easy for travelers to explore a hotel company’s gay-friendliness online is another common tactic for attracting attention. Belmond recently unveiled a new microsite dedicated to the LGBT market and also appointed a new director of LGBT sales. Hilton Hotels & Resorts, Marriott International and Preferred Hotels & Resorts also operate LGBT microsites with special packages and travel information — including everything from event details to personal travel tips and even recipes — for LGBT road warriors.
As the vaccine rolls out and travel begins to pick up, it’s time to start dreaming of your next trip. Here’s some destination inspiration for you. Take a visual journey through Panama City with us.
Boca Raton Resort & Club recently announced a new partnership with Major Food Groups, creating one of the best culinary destinations in the United States. Major Food Groups is the company behind some of the hottest restaurants, including Carbone, The Grill and Parm. This partnership will launch multiple dining concepts as part of the resort's $150 million transformation.
The Franklin London Launches Afternoon Tea Inspired by Victoria & Albert Museum’s “Alice: Curiouser and Curiouser”
The Franklin London – Starhotels Collezione, located in the heart of Knightsbridge, launched a new afternoon tea inspired by the “Alice: Curiouser and Curiouser” exhibit at the nearby Victoria & Albert Museum. Diners booking the tea also have the option to book an offer including a pre-reserved ticket to the in-demand exhibition.
The biggest names in the Middle East sporting community will gather for the Sports Industry Awards as the event returns for its eighth edition. SPIA recognizes the achievements of individuals, organizations, facilities and campaigns that contributed to the development of sport in the region.
Pride Month is in full swing and to celebrate the community, make a colorful cocktail everyone will enjoy. These colorful ingredients will get the party started during Pride or any time of the year. Start this recipe the night before to create the rainbow ice cubes.
Hotel San Luis Obispo partners with Harmony Cellars for the SLO in Harmony offer. The offer includes 15 percent off a two-night stay Sunday–Thursday, a complimentary wine tasting for two at Harmony Cellars, club member discounts at the winery for the day and the opportunity to explore the town of Harmony, California, population of 18 and located 30 miles from San Luis Obispo. Book online.
The Sports Industry Awards returned with a bang last night as 200 guests packed the W Hotel Great Ball Room for the gala ceremony.
Enjoy additional perks at Westin Resort & Spa Puerto Vallarta, on Mexico’s Pacific Coast, with the Vitamin Sea, D & Me offer. Rates begin at $130 per night, including complimentary breakfast daily, a healthy starter at Arrecifes Restaurant, one poke bowl and one drink at El Palmar Restaurant. The use of one beachside pergola per stay is also included. The offer is valid on stays through Dec. 21, and use code S5706 to book.