Nearly every segment of the travel industry seems to have a strategy for attracting LGBT travelers. Hoteliers, however, have more options than many since their diversity of destinations — not to mention broad marketing efforts and gay-friendly employment policies — provide lots of opportunities to showcase their friendliness in creative ways.
Many hoteliers tout their support for equal rights. InterContinental Hotels Group, for example, received a perfect score of 100 percent on the Human Rights Campaign Foundation’s 2016 Corporate Equality Index, a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality.
“At IHG, we are delighted to be honored for our inclusive policies and recognized as a champion of diversity,” said Elie Maalouf, CEO, The Americas, IHG. “Our top marks underscore our commitment to promote a culture of inclusion for our guests and employees and encourage us to continually strive to be a supportive force within the communities in which we operate.”
The company’s recently acquired Kimpton Hotels & Restaurants division, meanwhile, enjoys long-standing, high-profile status as a gay-friendly place to work and stay and earned the 100 percent score for several years before the acquisition.
Last fall, W Hotels partnered with the Human Rights Campaign, a leading LGBT rights organization, and the award-winning singer and actress Jennifer Hudson to unveil the Turn It Up For Change campaign to raise money and awareness for gay rights, including marriage and workplace equality. The effort raised more than $100,000 as of press time, with fundraising events in Atlanta, Chicago and New York as well as more than 30 local events at various W Hotels around the United States.
Making it easy for travelers to explore a hotel company’s gay-friendliness online is another common tactic for attracting attention. Belmond recently unveiled a new microsite dedicated to the LGBT market and also appointed a new director of LGBT sales. Hilton Hotels & Resorts, Marriott International and Preferred Hotels & Resorts also operate LGBT microsites with special packages and travel information — including everything from event details to personal travel tips and even recipes — for LGBT road warriors.
Since 1970, Goway Travel has been committed to providing customized travel experiences for world travelers. Few things are better evidence of this commitment than being awarded the 2019 Trazees award for Favorite Tour Operator. Goway Travel heartily thanks the readers of Trazee Travel for this honor and for their confidence in Goway’s work in creating travel memories that’ll last a lifetime.
United Airlines teamed with Timeshifter, a sleep help app, to assist travelers battling jet lag. Timeshifter outlines the best times to see and avoid light, sleep and either enjoy or pass on caffeine to best avoid jet lag when traveling through time zones. The app is specifically targeted to those traveling across three or more time zones and customizes advice for each passenger based on his or her own sleep preferences and normal sleep pattern, as well as their particular flight.
The city took its name from Athena, goddess of wisdom, strategy and war, and protector of the city. The financial, political and administrative center of the country and an all-powerful city-state in antiquity, Athens is a major center of culture. A visit to the first-ever museum dedicated to Byzantium, a stroll around the National Garden and a trip to the Olympeion archaeological site will take you back through time.
Make sure you catch the new pop-up cocktail lounge at Four Seasons Residence Club Aviara in Carlsbad before it’s gone. Starry Nights, located on the Seasons Restaurant veranda, is open through Jan. 31, 2020.
United Airlines’ environmentally friendly efforts lessen the impact on local U.S. communities.