KLM Royal Dutch Airlines last month added a new feature that allows passengers to confirm a flight, check in for travel, get boarding passes, make itinerary updates and even talk to customer service representatives from the Facebook Messenger app. “This is one that I’ve been personally eager to solve for a while: Removing stress and complication from air travel,” wrote David Marcus, vice president for messaging products, Facebook, in a Facebook post announcing the new feature. “Goodbye forgetting the combination of your frequent flyer alphanumerical number and password to obtain your boarding pass, and holding for a long time on the phone to change flights.” The partnership is all part of Facebook’s recent efforts to improve its business-to-consumer interface. “The new Messenger service is a perfect addition to KLM’s social strategy,” said Pieter Elbers, CEO, KLM, in a statement. “Last year, we activated the Messenger button on our Facebook Page, allowing customers to contact KLM even more directly via private messaging. Cases increased by 40%, which shows customers appreciate this form of communication. We are now taking our service to customers a step further, offering them the option of receiving all relevant flight documents and information in a single Messenger overview.” “This is a new day for all of us global travelers, and KLM is paving the way,” said Marcus.