Later this year, JetBlue will unveil its first-class cabin across many aircraft, with plans to add the cabin to all JetBlue aircraft. BlueFirst will begin rolling out later this year. Although the airline has yet to reveal exactly when these first-class seats will appear, JetBlue has other exciting changes already underway.

The airline’s July 27 announcement stated, as it prepares for its first-class launch, that its fare options will not only be simpler, but also better highlight its suite of experiences (from Main to Mint) when customers search for flights.

In the coming days, customers will first choose from one of JetBlue’s four onboard experiences: Main, EvenMore, BlueFirst or Mint. Each category offers different onboard amenities and services. Then, customers will select one of up to three fare options within that experience, offering flexibility to match different travel needs and budgets:

• Main: JetBlue’s signature onboard experience, Main features caring service, free Fly-Fi, seatback entertainment with live TV, and complimentary snacks and drinks.
• EvenMore: JetBlue’s premium economy features extra legroom, priority security where available, early boarding, dedicated overhead bin space and additional onboard perks.
• BlueFirst: JetBlue’s new domestic first-class experience will be available across the airline’s non-Mint aircraft and routes
• Mint: JetBlue’s award-winning premium experience includes lie-flat seating, curated dining and elevated service on select routes.

After selecting the cabin, customers then select a fare option:

• Base (branded as Main Base, EvenMore Base or BlueFirst Base): JetBlue’s lowest available fare for customers focused on price. Seat selection is not included with Base fares; cancellations receive travel credit.
• Standard (branded as Main, EvenMore, BlueFirst or Mint): JetBlue’s most popular fare option includes seat selection, no change fees and travel credit for eligible cancellations.
• Flex (branded as Main Flex, EvenMore, BlueFirst or Mint Flex): JetBlue’s most flexible fare option features seat selection, no change fees and a refund to the original form of payment for eligible cancellations.

“With the introduction of BlueFirst and our recently improved EvenMore experience, we want to make sure customers can easily find the JetBlue experiences they are looking for,” said Marty St. George, president, JetBlue. “In two simple clicks, customers will be able to book what’s right for them. First, the onboard experience, and then the fare option depending on their preferences around seat selection and refundability.”

Will you fly JetBlue’s BlueFirst class? What are your thoughts on the airline’s new fare options? Email us at letters@globaltravelerusa.com. Please include your full name and location.