After nearly 100 years operating properties across the world, Group Barrière, one of France’s most iconic luxury hospitality brands, rebrands to Barrière Collection, separating the group’s portfolio into four distinct categories, each relating back to core facets of the brand’s identity.

All properties now fall under one of these groupings: Signature Collection (ultra-luxury), Heritage Collection (historical icons), Address Collection (intimate and boutique) and Premium Collection (business and leisure).

© Courtesy of Group Barrière

Signature Collection: Fouquet’s
Fouquet’s is now the ultra-luxury hotel brand of the collection. With properties in Paris and New York, two new locations soon join: Fouquet’s Courchevel and Fouquet’s Saint-Barth. Each Fouquet’s is designed as a vibrant space where incredible restaurants, striking décor and lively atmospheres come together in harmony.

Heritage Collection: Hôtel Barrière
This collection embraces entertainment, sports, culture, fine dining and hospitality in one experience. Le Normandy (Le Deauville), Le Majestic (Cannes), L’Hermitage (La Baule) and Le Westminster (Le Touquet) are monuments to the French art of living, representing an architectural and emotional heritage passed down through the generations. Each Heritage location is a destination in its own right.

© Courtesy of Group Barrière

Address Collection: Maison Barrière
The Address Collection focuses on an intimate, tailor-made stay, somewhere between a luxury hotel and private residence. Maison Barrière is the prime example in this collection, with Maison Barrière Vendôme providing bespoke service. A second location will open in Lisbon this year, Maison Barrière Príncipe Real. These establishments cater to guests seeking unique experiences, deep local roots and an exclusive sense of privacy.

Premium Collection: Barrière
Business and leisure converge in this collection, with properties in places where hospitality combines with the energy of wellness, business and casino facilities. In Cannes, Lille, Ribeauvillé or Enghien-les-Bains, these establishments focus on providing a more accessible taste of the Barrière style.

© Courtesy of Group Barrière

Have you stayed at a Barrière property before? What was your experience like? Where would you like to see a Barrière property open? Email us at letters@globaltravelerusa.com. Please include your full name and location.