Iberia released its own scent, Mediterráneo de Iberia, for use in all of the airplanes and VIP lounges. This is another step in the airline’s brand renewal process, and Iberia is the first airline to release and use a signature scent.
The fragrance is meant to evoke a warm welcome as passengers board, with notes of fruit, flowers and wood coupled with a citrus blend of lemon, orange, bergamot and mandarin.
Additionally, Iberia selected a new music selection to play as passengers board and disembark aircraft. The 12-song repertoire will play on all short-, medium- and long-haul flights. The selection is a blend of energetic Latin and Mediterranean music. Some of the songs include De Momento Abril by La Bien Querida; Inevitable by Amparo Velasco; and La Negra by Soleá Morente.
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