Hyatt recently launched Hyatt Wellbeing Ideation Labs, a series of sessions bringing together Hyatt leaders and industry experts to enhance guests’ day-to-day wellbeing. The inaugural Wellbeing Ideation Lab focused on meeting and event offerings and welcomed experts from brands such as American Airlines, Deloitte and Miraval Resorts.

“Wellbeing is a priority for many of Hyatt’s customers and we understand the importance of integrating wellness into meetings in a way that is meaningful for attendees and facilitates more productive sessions,” said Asad Ahmed, senior vice president, global sales, Hyatt. “The customer voice is essential in discussions about how attendee health and wellness elevates meetings and ensures that future developments at Hyatt not only meet customer needs, but add value to overall meeting outcomes.”

The findings from the lab session, as well as pilot tests of various meeting wellness benefits, inform upcoming changes to the brand’s meeting offerings. All reflect Hyatt’s Landmarks of Wellbeing: FEEL (emotional and mental wellbeing), FUEL (food, nutrition and sleep) and FUNCTION (physical function in life and at play).

“We believe wellbeing is the ultimate expression of our purpose — to care for people so they can be their best,” said Mia Kyricos, senior vice president, global head of wellbeing, Hyatt. “When it comes to our core meeting customers, we really do see them as an extension of our Hyatt family, and therefore understand it is just as important to place their wellbeing at the heart of our business model as it is for our guests and colleagues.”