FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Hotel Signature Scents

Jul 1, 2013
2013 / July 2013

When Hans van Wees, general manager, Hotel Vermont in Burlington, set out to create the perfect welcome for guests, how the new boutique hotel should smell was one of the most debated decisions.

“The moment you walk into a building, you get a sense of where you are,” Van Wees said. “And part of how you get that sense is what you see, what you hear, how people approach you and what it smells like.”

The brand-new 125-room hotel needed a fragrance that reflected its contemporary but timeless design, one that reflected its emphasis on local ingredients and New England culture. “We’re not trying to be trendy,” Van Wees said. “We’re not trying to be exclusive. We like to think of ourselves as thoughtful in terms of design as well as services we offer.”

The hotel was still narrowing in on the perfect scent pairing a week before its May 2013 opening. Not appreciating smell, Van Wees said, would be like sitting down to a gourmet meal and fine wine and not pausing to breathe in the aromas.

Hotel Vermont is just one of many hotels that have turned to aromatherapy to create ambience for guests, whether to evoke a sense of space like Hotel Vermont’s woodsy, natural locale or a sense of luxury, such as the ginger flower fragrance of all Langham hotels.

It’s a flourishing industry. The aromatherapy market in the United States experienced a 17.7 percent increase in 2012 from the year before, according to a report by Dorene Petersen, president of American College of Healthcare Services. The market earned more than $31.9 million in retail sales in 2012, according to the report.

And the trend of tapping into this booming industry isn’t dissipating anytime soon, as hotel managers — and the aromatherapists with whom they work — have touched upon a way to bottle up the experience of staying in a luxury suite.

Sense — and scent — of space.

Boutique hotels tend to turn to aromatherapy as a way to evoke local atmosphere. That’s why Van Wees turned to Lunaroma, a Burlington, Vt.-based aromatherapy shop, to customize Hotel Vermont’s spa amenities and hotel fragrances.

“The quality and the product specifications needed to be there, but it absolutely in our mind had to be local,” Van Wees said. “And I think what you start to see more or that we are sensitive to is that memories are created not just by visual and auditory senses, but all the senses.”

Likewise, Dukes St. James, London, also an independent luxury boutique hotel, went ultra-local. Steps away from the hotel at 89 Jermyn St. is Floris, a perfume shop that dates back to the 1700s. A favorite among royals, Floris was a natural choice for Dukes general manager Debrah Dhugga.

Floris describes its hyacinth-and-bluebell-scented candles: “Fresh leafy notes accent the floral accord of spring flowers, dominated by hyacinth and bluebell and spiced with a touch of carnation. Heliotrope and ylang ylang sustain the floral theme which is underscored by a soft balsamic and woody base in the cool green floral fragrance.”

Dhugga sums the scent more succinctly as the smell of “walking through the English countryside.” And considering how many guests Dhugga directs down the street to Floris, she knows it’s a perfect pairing. Dukes’ Duchess rooms use fresh freesia bouquets to add a note of femininity.

Larger hotel groups, however, turn to aromatherapy not to evoke a sense of town but brand loyalty. Bob van den Oord, vice president of brands, Langham Hospitality Group, said The Langham has never changed its signature fragrance. “Our guests can relate the specific fragrance to a sense of place, also scent of place. They could instantly know that they are right in The Langham when they smell the signature ginger flower fragrance, no matter they are in London, Hong Kong or Shanghai,” he said.

The Flavour of Langham, available as a bottled room scent in gift shops, is piped through the hotel via the central air-conditioning system.

Mandarin Oriental Hotel Group’s signature scents © Mandarin Oriental Hotel Group

Mandarin Oriental Hotel Group’s signature scents © Mandarin Oriental Hotel Group

Mandarin Oriental Hotel Group finds a middle ground. Its fragrances share citrusy tea notes but vary based on a unique sense of place and identity, according to Andrea Lomas, head of group spa operations.

So Mandarin Oriental, New York features a scent from the Profumi d’Ambiente range by Italian perfumer Lorenzo Dante Ferro. “While not specifically created for the hotel, the scent embodies the hotel’s signature Mandarin Blossom tea, which is served to guests upon arrival,” Lomas said. “Notes of orange, tea and cypress filter through the corridors of guestroom floors.”

Mandarin Oriental, Las Vegas uses scent sticks which begin with a crisp citrus and later transform to melon rind and green floral notes and then bamboo woods. The Landmark Mandarin Oriental, Hong Kong uses a signature diffuser in the lobby, spa and corridors to release a blend of lemon, orange, bergamot and lime mixed with ginger, black pepper, juniper berry and exotic floral notes of iris on a woody base.

While Langham Hotels won’t change its signature fragrance, it is updating its spa offerings. “We are collaborating with Laura Tonatto, one of the most esteemed and award-winning ‘Italian noses’ in the world, to launch our new series of in-room amenities with a tailor-made fragrance,” said Van den Oord, who added the selected scent is inspired by the five elements of Traditional Chinese Medicine: metal, wood, earth, water and fire. It has a base of bergamot.

Hotel Vermont’s team took more than a year to select the perfect scents to be piped through the hotel lobby and just the right fragrances for guest amenities, but Van Wees described the selection process as “a fantastic experience.”

First, hotel employees talked with the Lunaroma aromatherapist about their priorities, including keeping the fragrances as indigenous as possible. Lunaroma prepared about 16 scent combinations for Hotel Vermont to test.

“We literally sat around a table with strips of paper, just scenting these aromas,” Van Wees said. Between sniffs, employees cleared their noses with freshly roasted coffee beans. They then narrowed the combinations to about five and continued to work those down to two or three.

The end result: a hotel-wide fragrance of cedar and lavender with evergreen; lemon- and eucalyptus-scented shampoo; rosewood-bergamot-scented conditioner; and lemon-grapefruit-orange-blended shower gel. The hotel’s bedtime menu includes aromatherapy treatments to naturally ease guests to sleep. “Vermont is a great place to get a good night’s sleep,” he said.

Signature Scents

Located in the cultural and commercial heart of Istanbul, the new Marti Istanbul Hotel turned to local, Turkey-based scent company SCENTLINQ to find the perfect aroma for the glamorous hotel. They chose a white tea scent with hints of freshness and sweetness for a clean, calming fragrance that is diffused throughout the hotel using unique technology developed by SCENTLINQ.

Gramercy Park Hotel in New York features a signature Cade 26 scent from Le Labo. The intoxicating scent with smoky notes was created exclusively for the hotel and is available for purchase.

Lungarno Collection’s fragrance line, Tuscan Soul by Salvatore Ferragamo, pays tribute to the heart and soul of Tuscany. The ingredients, which include tangy citrus, exude freshness and are delicately blended with refined floral and precious woody notes. The scent is available exclusively for suite guests in Florence and Rome.

The Renaissance Blackstone in downtown Chicago uses a shiso tea leaf scent, combining tea, lemon leaf, lime, white mint, tuberose, jasmine, gardenia and lily of the valley to create a distinctive and welcoming aroma.

Guests of the Dolder Grand in Zürich experience a journey through scent via specialty scent boxes. The Event Scent is placed in the halls of the main building, and local Swiss company Farfalla creates an exclusive fresh lemon scent in the Dolder Grand Spa to help guests relax and feel refreshed.

The Springs Eternal Spa at Pennsylvania’s Omni Bedford Springs Resort worked closely with Soy Beam, Inc. to survey the indigenous plants growing on resort grounds including berries, trees, flowers, herbs and greens. The end result was the signature honeysuckle-cucumber blend, created using only indigenous plants, herbs and flowers.

The sexy and sophisticated Four Seasons Buenos Aires greets guests in the lobby with its new signature Bayo scent, created exclusively by Fueguia 1833, a fragrance composed of organic and native ingredients that reflect the diversity of Argentinean ecosystems, from the cold Andes to the warm Pampas. The light and ethereal perfume, specially designed with an aromatherapy functionality, is representative of the sophisticated lifestyle of the local Porteños and their love of nature.

Introducing

FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

#globility

Insta Feed
Daily
Oct 22, 2021

Winter Escape at Four Seasons Resort and Residences Anguilla

The Four Seasons Resort and Residences Anguilla is opening its acclaimed doors Oct. 22 to celebrate its fifth and most exciting season. The resort will introduce new programming including culinary, fitness and music.

Experiencing GBTA Convention 2021
Safely and Responsibly

GBTA’s Convention 2021 will bring the business travel industry together for the first time in a long time. Once again, you’ll learn and connect with experts and each other, along with discussions with leading thinkers, entrepreneurs and change makers addressing the issues that matter most.

Cruising
Oct 21, 2021

Seabourn Names Second Ultra-Luxury Expedition Ship

Seabourn recently announced the name of its second new ultra-luxury purpose-built expedition ship: Seabourn Pursuit. The name reflects the passion of expedition travelers to seek out and explore natural wonders and destinations through activities around the globe.

eFlyer Reviews
Oct 20, 2021

The Ritz-Carlton, Chicago Review

Though the Chicago area has been my home for decades, the view from the Water Tower Suite on the 26th floor of The Ritz-Carlton, Chicago made me gasp. I had admired Chicago’s dramatic skyline many times, but never from this angle. Through expansive windows, the skyscrapers of 900 N. Michigan Ave. and the John Hancock Center, now named 875 North Michigan Avenue, rose to my right. Far below, the landmark Chicago Water Tower nestled in a ring of trees. One of the few survivors of the Great Chicago Fire, a turning point in the city’s history being remembered on its 150th anniversary in 2021, the Gothic Revival relic resembled a fairy-tale castle in a children’s playset.

‘Tis the Season for a Luxurious Retreat

This holiday season, escape to the Caribbean with Celebrity Cruises and reconnect with family and friends in luxurious accommodations that make you feel right at home. Savor globally inspired cuisine designed by our Michelin-starred chef, paired with the most awarded wine collection at sea. Elevate “me time” with a soothing spa treatment sure to renew. With both long and short cruises to celebrate in December, and even three special Ultimate Holiday Cruises that sail over Christmas and into the New Year, the time to gift an experience and create unforgettable memories is now. Celebrity Cruises’ Always IncludedSM pricing — drinks, WiFi and tips — ensures a seamless, carefree vacation with the ones you love.

eFlyer News
Oct 20, 2021

President Biden Signs 9/11 Trail Designation

President Biden signed H.R. 2278, bipartisan legislation to designate a September 11th National Memorial Trail. The trail route will link the National September 11th Memorial and Museum in New York; the Pentagon Memorial in Arlington, Virginia; and the Flight 93 National Memorial in Somerset County, Pennsylvania.

Events
Oct 20, 2021

Fever App Presents: Dining in the Dark Review

In April 2021, I was skimming Facebook when an ad for a blind-folded dining experience popped up on my newsfeed. The event was hosted through a company called Fever that offers fun, interactive events in major cities and virtually for people to enjoy. Intrigued, I clicked the link to learn more. The description made the event sound exciting and mysterious. When I give someone a present for their birthday, the holidays or a wedding, I like to give the gift of an experience that the recipient can learn something from. My boyfriend’s 30th birthday was in June, when the event was to be hosted, so I thought this would be a great surprise for him.

The Future of Hamad International Airport

Without a doubt, the pandemic changed the role of airports in the travel industry. Hamad International Airport’s role evolved in many ways since the pandemic hit. Now, more than ever, airports are responsible for creating a secure passenger experience. As the gateway to Qatar and the world, the safety and wellbeing of staff and passengers has always been at the core of Hamad International Airport’s strategy.

Daily
Oct 19, 2021

6 Reasons to Put Austin, Texas, on Your Travel List

It’s time to start dreaming of your next trip. Here’s some destination inspiration for you. Take a visual journey through Austin, Texas, with us.