Delta Air Lines showed off several new technology initiatives at CES, the world’s largest electronics show, in Las Vegas last month.

The airline will trial so-called Parallel Reality in Detroit (DTW) later this year. This will allow numerous travelers to stand in front of one information screen and view different content at the same time using special glasses.

“Leveraging multi-view pixels and proprietary technology, this innovation enables each customer to see personalized, in-language messages — tailored just to them — as they walk past the digital screen,” said Delta. It will use around 100 customers in the trial, set up near the Delta Sky Club on Concourse A within the McNamara Terminal.

On the screen “tailored messages may include personalized way, finding flight information or updates, boarding time, the nearest Delta Sky Club or even upgrade/standby status.”

Delta’s chief operating officer Gil West said the technology “has to be seen to be believed,” and “it has the potential to make even the busiest airports much easier to navigate, even if you don’t speak the language.”

“Not only will Parallel Reality reduce stress and save time for our customers, but when combined with the warmth and thoughtfulness of our Delta people, the possibilities are endless,” said West.

Delta’s CEO Ed Bastian also outlined a number of other technological innovations, including the transformation of the Fly Delta app into a “digital travel concierge.”

“Instead of checking one app for traffic, another for airport parking and a third for TSA wait times, Delta is building the capability to simplify travel by helping you manage everything from ridesharing and in-flight entertainment to bag delivery and hotels,” he said.