Starwood brings its tech-savvy, millennial-driven Aloft brand to Riyadh, following the brand’s success in Abu Dhabi.

“With a portfolio of more than 100 hotels in dynamic destinations around the globe, Aloft continues to be one of the fastest growing hotel brands and is set to open 12 more properties in the Middle East by 2020. Saudi Arabia boasts a rapidly growing tech savvy culture, and Aloft resonates in this market with its innovative programming and approach to technology, which appeal to today’s hyper-connected traveller,” said Brian McGuiness, global brand leader, specialty select brands, Starwood Hotels & Resorts.

The hotel is closely situated near government offices, shopping, dining and historic attractions, perfect for both the business and the leisure traveler. There are 281 guestrooms and several dining outlets. Dish is the all-day restaurant, while the classic Re:fuel is a 24-hour pit stop for snacks and beverages. Crush is a rooftop pool café and the w xyz lounge offers handcrafted drinks. Additionally, the hotel offers a gym and more than 700 square feet of meeting and event space in five conference rooms.

Starwood plans to add another Aloft property to its Saudi Arabian portfolio later in the year, with Aloft Dhahran, within walking distance to the Mall of Dhahran.

“Aloft truly brings something new and unique to the hospitality sector in the Kingdom where there is a growing demand for modern, tech-forward hotels at an affordable price,” said Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East.