All Nippon Airways, the official airline partner for the Tokyo 2020 Olympic and Paralympic Games, recently launched its new Tokyo Olympic and Paralympic Promotion Division. As its first matter of business, the airline rolled out its Olympic slogan, “Hello Blue Hello Future. Let’s make 2020 our runway.” The airline says this slogan incorporates its commitment to design and services that can be enjoyed by passengers of all ages, cultures, genders, languages, nationalities and abilities.

All Nippon Airways launched a website in preparation for the event, which will feature periodically updated stories on top athletes and teams, Paralympic sports and special initiatives by All Nippon Airways. Also beginning in February, the airline will begin broadcasting television advertisements both at home and abroad, featuring Jamaican sprinter Usain Bolt. All Nippon Airways hopes its sponsorship will draw more public interest to the event, particularly the Paralympic Games.