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Agoda Research Reveals Travelers Expect Better Travel Tech in the Coming Decade

by Holly Riddle

Jan 27, 2020

Travel Tech. Photo: Anutr Yossundara | Dreamstime.com

Daily

Travel platform Agoda recently released research on travelers’ expectations for 2020. Specifically, travelers, more so in Southeast Asia than in the United States and United Kingdom, expect better travel tech in the coming decade, including better connectivity and branded apps.

“It is a technology golden age for travelers, as technology is developed to simplify the way anyone, anywhere can search, book and pay for flights, hotels or holiday accommodation. The 2000s was defined by the mouse and the computer, putting online travel booking just a click away. The 2010s, was defined by the smart phone and app, and put a travel agent in the pocket of every phone owner, and the 2020s will be defined by the power of data and machine learning (AI). This will enable companies like Agoda to provide personalized, more relevant recommendations to make booking travel even easier,” said Timothy Hughes, vice president of corporate development, Agoda.

“Asian travelers, in particular, are enthused by, and expectant of, technology developments that enhance and simplify their travel experience. Asian-based companies are now leading the world in technology adoption and development to achieve this. I expect to see Asia press ahead with that lead in the 2020s — especially in areas such as video and augmented reality, improved mobile services with more chat and voice solutions, and payments to help bring the ‘unbanked’ online,” he added.

Agoda’s research also found, universally, travelers want to increase the amount they travel in the 2020s. More than one-third expect to travel more internationally, while 40 percent expect to travel more domestically. Older travelers are more likely to explore domestic destinations, while younger travelers are more likely to explore internationally. Top destinations for 2020 for American travelers include New York City, London and Sydney.

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