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Accor Launches New Luxury Brand: Emblems Collection

by Aoife O'Riordan

Dec 10, 2025

© Emblems Collection

eFlyer News

Accor just revealed its newest global portfolio, Emblems Collection. This new brand celebrates unique and character-rich properties reflecting the soul of their destinations, from serene nature retreats to grand heritage mansions. Emblems handpicks locations amidst striking natural landscapes, combining a distinctive allure with an elevated sense of intimacy and residential flair.

Emblems Collection

© Emblems Collection

Every Emblems Collection hotel will feature a single Emblematic Ingredient — a locally inspired essence chosen for its cultural resonance, bond with the land and harmony with the planet. This ingredient could be immersive workshops, artisanal amenities, curated menus and anything in between.

Literature is also a focal point of Emblems Collection hotels. Emblems Editions will also star at these properties, featuring collections of novels, poems, essays and letter excerpts from both past and present writers. The Master of the House, meanwhile, is the guardian of each property, offering exceptional service from arrival to departure.

Emblems Collection

© Emblems Collection

The portfolio’s flagship property is Lucknam Park Hotel & Spa, Emblem Collection, a beautiful estate in the Wiltshire countryside within the British Cotswolds. In 2026, Emblems Collection will expand with the debut of in the Canadian Rockies; Masseria Furnirussi, Emblems Collection in Puglia, Italy; Palazzo Sozzini Malavolti, Emblems Collection in Siena, Italy; Relais San Clemente, Emblems Collection in Perugia, Italy; Elatos Resort, Emblems Collection in Mount Parnassus, Greece; and Bellevue Hotel Cortina d’Ampezzo, Emblems Collection in Italy’s Dolomites region.

Fifteen additional properties are also in advance discussions around the world to join the collection.

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