YOTEL, the technology-focused hospitality brand, has announced a brand-wide partnership with Serta, the leading hospitality mattress company, to develop a unique mattress that will serve as YOTEL’s new signature sleep standard. The new mattresses are a critical element of YOTEL’s SmartBeds, to be incorporated into their cabins (Yotel-speak for its space-efficient guestrooms) worldwide, as the company rolls out its next generation cabin design.
“The heart of YOTEL’s mission is to provide an elevated level of comfort for business and leisure travelers,” said Hubert Viriot, CEO, YOTEL. “Since sleep and comfort are undeniably top priorities for our guests, we researched and developed an exciting and unique solution that fits the YOTEL brand and delivers the best experience.
Adjustable beds are becoming the new standard for good sleep hygiene by providing comfortable and variable postures for reading, work and entertainment. The new Serta mattress, designed exclusively for YOTEL, works with the existing automated gliding bed mechanism for which the hotel’s cabins are known.
The SmartBed converts at the touch of a button from a fully flatbed to a sofa/couch to create extra space for relaxing and working. The new mattress was extensively tested and installed in select cabins at YOTEL’s flagship hotel in New York City: guest feedback has been overwhelmingly positive.
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