W Hotels announced its Scottish debut with W Edinburgh, opening 2021. The hotel is slated to join the Edinburgh St. James development, located in a 12-story building adorned by a decorative steel ribbon. “As an established business hub with a thriving global tourism industry, we are confident that there will be a huge appetite for our innovative lifestyle brand in the Scottish capital. W Edinburgh’s location at the pulsing heart of the new Edinburgh St. James development, combined with its innovative design, contemporary interiors and the W brand’s signature programming, will create the perfect setting for the second W hotel in the United Kingdom,” said Michael Wale, president, Starwood Hotels & Resorts, Europe, Africa and Middle East. Hotels plans include 214 guestrooms, inclusive of 20 suites and one Extreme Wow Suite. The rooftop terrace boasts a destination bar and views of the skyline. The property includes the brand’s W Lounge, FIT and AWAY Spa. Also featured is 2,450 square feet of event space. The development, overseen by TH Real Estate, encompasses 850,000 square feet of retail space, a cinema and 250 homes. “From the outset, our intention has been to secure a truly world-class hotel operator for Edinburgh St. James, complementing the rest of the development and forming an integral part of the scheme’s vibrant offer,” said Stephen Wicks, director of shopping centers, TH Real Estate. “We are delighted to have finalized this deal with Starwood Hotels and Resorts and to be welcoming such an iconic and established brand as W Hotels to Scotland for the very first time.”
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