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Ritz-Carlton Launches Global Brand

Ritz-Carlton will launch a new brand extension, The Reserve, with the March debut of the Phulay Bay in Krabi, Southern Thailand. Set on the shores of the Andaman Sea, Phulay Bay will be a pavilion/villa boutique hotel with views of the towering limestone karsts which make up the landscape of southern Thailand. The resort is the vision of Thai architect Lek Bunnag who drew strongly from Thai traditions and cultural heritage to create an environment for guests to relax in. With private plunge pools, sheltered outdoor baths and showers set among lush indigenous flora, guests can indulge in the serene beauty that Thailand has to offer.