Expanding on the definition of modern luxury travel, Preferred Hotel Group, is shifting from a multi-brand portfolio to one master brand, Preferred Hotels & Resorts.

A global collection of independent luxury hotels, Preferred Hotels & Resorts is leveraging the heritage of the Preferred name while demonstrating the company’s commitment to help travelers better identify the hotel that will provide them with a luxury experience in a fashion that meets their life and style preferences for each occasion.

“In a time when travelers are overwhelmed by the multitude of new hotel brands, we are going back to the foundation on which our company was built to provide clarity during the travel planning process,” said Lindsey Ueberroth, president and CEO, Preferred Hotels & Resorts. “As one brand, will more effectively serve today’s travelers as the world’s most trusted resource for unique, authentic, and memorable independent hotel experiences.”

Each property within the new brand portfolio is aligned with one of five collections — Legend, LVX, Lifestyle, Connect, and Preferred Residences. The collections provide a more intuitive way for travelers to search, consider and book travel by defining hotels based on the type of luxury experience they offer. On the brand’s new website, travelers can search for a hotel by collection or by other preferences such as hotel name, experience, location and price point.