Looking for an out-of-the-way destination? A place not yet discovered by the masses? Consider Mars. You won’t be alone.
A recent report by Switchfly, reveals a tidy 5 percent of travelers surveyed expect to travel into space around a low Earth orbit by 2020 and 3 percent specified travel to the international space station or Mars. The survey, developed by Switchfly and fielded by Harris, polled 2,017 U.S. adults to determine consumer expectations about how travel will change by 2020.
Results showed 80 percent of Americans will book travel in the year 2020; more than half will book via computer while 22 percent will book using a smartphone. In addition, one in 10 Americans plan on booking travel in 2020 using technology not yet invented.
“Technology is the through line in the evolution of travel. Our trend report demonstrates that consumers recognize that as fact, with younger generations like Millennials and Generation X — who are more immersed in tech-oriented lifestyles than their elders — naturally taking the lead in that outlook,” said Daniel Farrar, CEO, Switchfly. “Right now mobile is primarily being used for research and inspiration, but the ability to plan a trip while on the go is streamlining the entire travel experience. With the growth in mobile into booking over the next five years, brands will have a huge opportunity for customer re-engagement throughout the travel lifecycle.”
When it comes to ways consumers think their travel experience improve by 2020, 51 percent expect to travel domestically, while 38 percent will travel internationally. The outlook for international travel represents a big leap from current stats. The U.S. Department of Commerce’s Office of Travel & Tourism Industries reported 5.9 million Americans (about 2 percent of the population) traveled internationally in May 2014.
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