This year, Holland America Line will celebrate 70 years of Alaska exploration with several experiences and events on every Alaska cruise and on the Land+Sea Journeys.

The cruise line will feature exclusive entertainment created especially for the anniversary, a special Alaska-centric menu with dishes created by the cruise line’s Culinary Council, two anniversary Alaska beers, commemorative gifts and special Alaska-theme décor.

“Celebrating 70 years in Alaska — or any destination — is a milestone that isn’t often seen in our industry. We are especially proud to have been the first tour company in Alaska back in 1947, showing the beauty and greatness of this region to travelers,” said Orlando Ashford, president, Holland America Line.

The cruise line is partnering with BBC Earth to unveil a new Alaska in Concert multimedia production, combining live music set against the backdrop of mesmerizing footage from the BBC Earth television series, Wild Alaska.

Additionally, Holland America Line will continue its relationship with the Huna indigenous people of Glacier Bay to showcase Native Voices, a program of Huna cultural interpretation while cruising Glacier Bay National Park.

In order for more guests to cruise to Alaska in 2017, the line added a seventh ship to the region to fill demand. Beginning this spring, ms Amsterdam, ms Eurodam, ms Nieuw Amsterdam, ms Noordam, ms Oosterdam, ms Volendam and ms Zaandam will offer a total of 135 Alaska departures. Itineraries include seven-day cruises and 14-day Great Land Explorer sailings.