A brand-new cruise ship designed specifically for the Chinese market will feature the world’s first onboard Ferrari-branded race track.
Norwegian Cruise Line partners with Scuderia Ferrari Watches on a two-level electric go-kart track on the Norwegian Joy cruise ship, which will carry the Italian sports car brand name.
The track will be located on the top deck of the ship, enabling up to 10 drivers at a time. Passengers booked in the ship’s premium areas The Haven Level and Concierge Level will be offered complimentary rides.
Scuderia Ferrari, in addition to sponsoring the track, will also sell products in a store adjacent to the track.
The 3,850-passenger Norwegian Joy will be the cruise line’s first ship purposely built for the Chinese market. The ship will feature an open-air laser tag course, a large video game arcade including dodgem cars, two multistory watersides, an outdoor park and the line’s largest upscale shopping area, along with themed food and beverage outlets and wellness facilities.
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