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Lufthansa Presents Premium Economy Class

Nov 1, 2014
General

Comfortable new seats and up to 50 percent more room create a new travel experience at an affordable price

 

Lufthansa’s new Premium Economy Class can now be booked and will be available starting December 2014, initially on the Boeing 747-8. The new seats will gradually be fitted on the entire long-haul fleet within twelve months. “Our Premium Economy Class will create a completely new travel experience that combines affordability with greater comfort. The seats offer up to 50 percent more room than economy class and will position us in a premium segment within the international competitive environment,” said Jens Bischof, the Member of the Lufthansa German Airlines Board in charge of Sales, Product and Marketing.

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50 percent more room and “German engineering”
The new seats were designed in partnership with the company müller/romca Industrial Design in Kiel and produced by the seat manufacturer ZIM Flugsitz. Depending on the aircraft type, they are up to 1.2 inches wider and provide greater privacy, as well as approximately 3.9 inches more room on the side due to each seat having its own wide armrest and a center console between the seats. The back rest can be reclined further and a seat pitch of 38 inches offers significantly more space. As a result, passengers have approximately one-and-a-half times as much room as compared to Economy Class. Practical features surrounding the seats such as a bottle holder, electrical socket and lots of storage space for passengers’ belongings also help to ensure a relaxed and pleasant journey.

Additional services for Premium Economy passengers
With a baggage allowance of two items weighing up to 50 pounds each, passengers can take twice as much free luggage with them compared to Economy Class. For an extra fee, passengers can also enjoy the comfort of the Lufthansa Business Lounges before their departure. An enhanced service awaits Premium Economy passengers onboard. They are greeted with a welcome drink and will find their own water bottle and an amenity kit at their seat. Meals are presented on menus commensurate with the new travel class and served on porcelain tableware. Passengers can navigate the extensive in-flight entertainment program using their own touchscreen monitor on the seat in front of them. This can also be done using a remote control, which serves as a controller for video games as well. The screens are 11 to 12 inches, which make them at least 2 inches bigger than the screens in Economy Class, depending on the aircraft type. A wide selection of magazines and newspapers complete the range of entertainment offered onboard.

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Up to 52 seats, depending on aircraft type, and attractive pricing
Lufthansa Premium Economy Class is located within the cabin as a clearly identifiable, separate compartment between Business and Economy Class. It contains between 21 and 52 seats, depending on the aircraft type. Installation of the new travel class, which is to be carried out on a gradual basis, sub-fleet by sub-fleet, will begin this autumn and conclude in summer 2015. Ticket prices in the new Premium Economy Class will be closer to Economy Class than Business Class.

5 STAR: Premium Economy Class an important part of the service campaign
The introduction of Premium Economy Class will complement the many improvements that Lufthansa plans to make in all classes onboard and on the ground by 2015. Apart from the interior of the cabins, services onboard and on the ground are also being enhanced. The goal is to demonstrate, to an even greater degree, the qualities of being a dedicated host with a keen understanding of service and hospitality.

For more information about Lufthansa, visit the website.

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